Following a successful year, which saw 55 million consumer impressions across all media, the New York Apple Association’s marketing and public relations plan for the 2022-23 crop year is under way.

NYAA reported that it is reaching out to retail partners to secure geo-targeting advertising to complement in-store and digital promotions to drive New York apple sales. These geo-targeted promotions include a gallery of NYAA’s original content, images, and videos to complement print and digital ads.

For 48 years, Grapeman Farms has been growing the highest quality of grapes at its vineyards in the San Joaquin Valley, and the company is continuing its long tradition as a leader in California grapes this season.

As North Bay Produce enters August, blueberries, both organic and conventional, are in full swing and early variety Michigan apples have begun coming in as well.

“The apple season is looking great as Michigan apples had a productive bloom and looks to be a great fall crop,” said Aaron Hunter, sales representative for the Traverse City, MI-based cooperative. “Washington’s numbers are down, but Miching will have an excellent crop and we continue to grow year after year.”

Michigan is the third-largest producer of apples in the country so it’s very important to the state, being that it’s the largest and most valuable fruit crop.

“The average crop size for Michigan Apples is about 24 million bushels,” said Diane Smith, executive director of the Michigan Apple Committee. “In 2021, frost and freeze events resulted in a smaller crop, approximately 15 million bushels. In 2022, the industry is optimistic that the crop size will be above average.”

Since its establishment in 1967, the California Table Grape Commission has assisted California table grape growers to create and expand markets for each season’s crop. The 2022 initiative continued the work to foster demand for California table grapes around the world through the fielding of a robust global marketing campaign targeting the U.S. which consumed 76 percent of the 2021 volume, and 16 foreign markets that together represented 95% of export volume June through December 2021.

In 1998, Shuman Farms began its farming operations in Peru, developing a vertically integrated program that allows the company to ship sweet onions to its retail partners from September to March.

The company recently debuted a state-of-the-art packinghouse and updated facilities in Peru.