The New York Apple Association has big things planned for 2026 and have started out the new year by launching health-focused content and expanding its digital outreach designed to inspire consumers to eat more New York apples. 

“Our outreach will elevate the health and nutrition benefits of New York apples and strengthen engagement throughout the year with the industry’s most loyal followers,” said Cynthia Haskins, president and CEO of the NYAA.

D’Arrigo New York, based at the Hunts Point Terminal Market in the Bronx, is the largest apple house in the Northeast and one of the powerhouse distributors in the country. 

The company is watching the early part of 2026 unfold carefully, as consumers, customers and wholesalers continue to operate with tighter budgets and a more conservative mindset than years past.

The U.S. Apple Association forecast the overall 2025-2026 U.S. apple crop at 278.5 million 42-pound bushel boxes, up slightly from the previous season’s 260 million and 3.6 percent higher than the five-year production average.

The association forecast New York to harvest 30.5 million boxes and in range of the state’s 32.6 million average, Michigan to come in around 30 million boxes and Washington to harvest 180 million boxes, up slightly from its 2024-25 figures. So far, these numbers seem to be on track. 

Stemilt Growers, owned and operated by the Mathison family, grows, packs and ships its “World Famous Fruit” across the globe. 

Apples are a core category for the company, having been a part of its history since 1914. Stemilt’s apple mix includes varieties to match every taste, from sweet to balanced to super tart. 

The Super Bowl, which takes place on Feb. 8 in Santa Clara, CA, is the single largest avocado consumption event of the year. In fact, the seven days leading up to the big game in 2025 ranked among the strongest avocado sales weeks on record, with retail volume reaching 34.5 million pounds.

Needless to say, Mission Produce, a year-round supply of the World’s Finest Avocados, is ready for this year’s matchup. 

The California Date Commission is a non-profit organization funded by growers and packers, which supports the industry through marketing, research and government affairs.