Retail vet joins Stater Bros. as VP of fresh sales and merchandising
Retail vet joins Stater Bros. as VP of fresh sales and merchandising
Bruce Robinson has joined Stater Bros. Markets as its new vice president of fresh sales and merchandising.
Robinson will work cross‑functionally with store operations, marketing and supply chain to elevate the company's brand and deliver a market‑leading merchandising strategy across meat, seafood, produce, floral, service deli and bakery. He will also oversee assortment planning, space allocation, department flow, pricing and promotions to optimize sales and profitability.