Tasti Lee tomatoes receive Heart-Check Mark
Tasti Lee tomatoes receive Heart-Check Mark
Bejo Seeds Inc. Tasti Lee tomatoes are now certified as part of the American Heart Association’s Heart-Check Food Certification.
The Heart-Check Mark helps consumers to easily identify foods in retail stores that meet the nutritional standards of the American Heart Association to promote healthy eating habits.
Tasti Lee is a new hybrid variety of round beefsteak-style tomato developed at the University of Florida by Dr. Jay Scott.
Scott worked to develop this variety for more than 10 years, resulting in significant improvements to health, flavor and freshness.
For health, Tasti Lee was bred to have high levels of lycopene — 50 percent more — which is recognized for its antioxidant properties as well as providing rich red color inside and out.
The American Heart Association designed the Heart-Check Mark program back in 1995 as a good first step to healthy eating patterns. Among the 900 products that have been screened and certified to meet the proper nutritional criteria, Tasti Lee promotes heart-healthy eating habits through the Heart-Check Mark to people of all ages.
Tasti Lee tomatoes are grown outdoors in rich, healthy soil, with fresh air and clean water until they are vine-ripened by sunshine, and both conventional and organic Tasti Lee tomatoes have been certified by the American Heart Association.
Deardorff Family Farms, the West Coast grower for Tasti Lee is set to launch heart-healthy locally grown Organic Tasti Lee tomatoes in August 2013.
Consumers can find heart-healthy recipes at www.tasti-lee.com.