'Foxy' lettuce teams with Sony on movie promotion
'Foxy' lettuce teams with Sony on movie promotion
Over the next two months, more than 10 million heads of "Foxy" brand lettuce will give consumers the opportunity to receive a rebate on the purchase of the DVD of the popular “Eat Pray Love” movie.
Consumers who purchase two heads of lettuce and the DVD will be able to log in to a web site and request the rebate from Sony Pictures Entertainment, 'Foxy's’ partner on the crossover promotion and the distributor of the new DVD.