Sun World International and Pairwise formed a joint venture to collaborate in specialty fruit, beginning with the development of a pitless cherry. Sun World will have exclusive commercial rights to these genetics as they seek a first-to-market position in high-quality pitless cherries. The partnership leverages Sun World’s fruit breeding and licensing expertise with Pairwise’s Fulcrum platform. As part of the agreement, Sun World will make strategic investments to fund development. 

David Austin Wedding Roses represent the perfect union of timeless elegance and refined artistry. For floral designers and newly engaged couples, Alexandra Farms’ iconic collection embodies luxury and romance, transforming weddings into truly unforgettable occasions.

Over 500 million pounds of asparagus is consumed by U.S. shoppers, and up to 90 percent of that is imported from Peru and Mexico.

National Guacamole Day (Sept. 16) fell on Taco Tuesday this year, and ¡Yo Quiero! seized the opportunity to drive retail value with a coordinated consumer marketing and public relations campaign.

The Southeast Produce Council successfully expanded its Southern Innovations Networking Adventures, now offered earlier to fully integrate with the broader conference experience. This year’s events set the tone for a dynamic and engaging gathering, providing members with exciting new opportunities to connect, compete and celebrate within the produce industry.

To help drive new business and improve its supply chain efficiencies, Calexico, CA-based Altar Produce strengthened its business structure in 2025.