Target has named Anne Dament its senior vice president of merchandising. In this role, she will be responsible for leading the strategic repositioning of Target’s food business.

Dament brings more than 19 years of grocery and consumer packaged goods experience to the role. She started her career in food, as a buyer at SUPERVALU and then at Safeway where she held various category and sales management positions. Later she led Safeway’s homecare and general merchandising business operations. In her final role at Safeway, she served as group vice president of perishable strategy, where she introduced newness in assortments and merchandising, including meal solutions and grab-and-go options.

Target leadership previously announced the company will reposition its approach to food over the next 12 to 18 months. Based on guest insights, focus areas will include making better-for-you options simple and attainable, providing meal solutions and offering unique selections for everyday occasions as well as entertaining.    

“Our guests tell us they expect Target to inspire them with differentiated food offerings like we do in other areas," Target Chairman and Chief Executive Officer Brian Cornell said in a press release. "We have an opportunity to make food more reflective of our brand, elevate the shopping experience and make Target a food destination for our guests. Having previously worked alongside Anne, I know her industry expertise and proven ability to reinvigorate existing businesses make her the right leader to drive our reinvention." 

“My very first job was in a local grocery store and I’ve had a passion for food ever since," Dament said in the press release. Joining the team at Target gives me an opportunity to bring my professional experience and love of food to the organization as their transformation is just getting under way. I’m excited to return home to Minnesota and work alongside great leaders for such an iconic brand.”

Target’s food reinvention will emphasize six key categories that resonate most with its guests: better-for-you snacks, coffee and tea, premium sauces and oils, specialty candy, wine and craft beer, and yogurt and granola. It will also expand the availability of natural, organic, locally grown and gluten-free choices to fit guests’ wellness-focused lifestyles. Work on the reinvention is under way, with the most significant changes slated to arrive in stores in 2016.