Sweetbay Supermarket chain names new CEO
Sweetbay Supermarket chain names new CEO
Sweetbay and Kash n' Karry announced the promotion of Shelley G. Broader to chief executive officer at the Tampa- based supermarket chains. Ms. Broader, formerly president and chief operating officer at the chains, has led the successful creation of Sweetbay.
"This promotion recognizes Shelley's vision for Sweetbay, execution of the concept and early success," said Ron Hodge, chief executive officer of Hannaford Bros. Co., to whom Ms. Broader reports. "The creation of Sweetbay has demonstrated her ability to articulate a Sweetbay experience that is uniquely Florida, while leveraging the best of all operating companies of Delhaize Group."
Hannaford and Sweetbay are operating companies within Delhaize Group, an international food retail company. Ms. Broader has 15 years of diverse experience in grocery retailing. In the two-and-a-half years as president and COO, she led the transformation from Kash n' Karry to Sweetbay, entirely rebuilding the company and helping to make Sweetbay a vital part of southwest Florida.
Prior to serving as president and COO at Sweetbay/Kash n' Karry, Ms. Broader was senior vice president of business strategy, marketing, and communication for Hannaford in New England.
"This promotion recognizes Shelley's vision for Sweetbay, execution of the concept and early success," said Ron Hodge, chief executive officer of Hannaford Bros. Co., to whom Ms. Broader reports. "The creation of Sweetbay has demonstrated her ability to articulate a Sweetbay experience that is uniquely Florida, while leveraging the best of all operating companies of Delhaize Group."
Hannaford and Sweetbay are operating companies within Delhaize Group, an international food retail company. Ms. Broader has 15 years of diverse experience in grocery retailing. In the two-and-a-half years as president and COO, she led the transformation from Kash n' Karry to Sweetbay, entirely rebuilding the company and helping to make Sweetbay a vital part of southwest Florida.
Prior to serving as president and COO at Sweetbay/Kash n' Karry, Ms. Broader was senior vice president of business strategy, marketing, and communication for Hannaford in New England.