Suzanne Wolter launches FreshFit Solutions
Suzanne Wolter launches FreshFit Solutions
Suzanne Wolter has announced FreshFit Solutions, a new business venture that will allow her to utilize two decades of industry experience to assist producers, receivers and industry suppliers with various sales, marketing and strategic planning goals.
Suzanne Wolter
“Most in the produce industry recognize the value of a marketing department, yet many companies lack the internal resources or need to maintain a full-time staff position,” Wolter said in a press release.
Wolter said the business idea came to her through the encouragement of industry colleagues when they approached early in the year suggesting she go out on her own.
“As a competitor we admired Suzanne’s marketing leadership at Rainier over the past decade,” Doug Pauly, Northern’s general manager, said in the release. “Her deep industry experience adds perspective and expertise we don’t have internally. That is invaluable in evaluating Northern’s current marketing program and generating ideas for new directions. Suzanne also serves as a valuable mentor for newer members of our sales team.”
Jim Richter, Wilcox Fresh chief executive officer, added, “Suzanne has a proven track record of innovation, leadership, and results that will help take your organization from good to great. She has the unique perspective from working at top companies that will help you differentiate your business from the competition.”
She has maintained her volunteer association with the U.S. Apple Association, fulfilling the role of education committee chair. The apple industry continues to welcome her support and marketing expertise. She will attend PMA’s Fresh Summit later this month and looks forward to reconnecting with industry friends and colleagues.