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The Produce News names Lora Abcarian Northwest editor

ORADELL, NJ -- The Produce News has promoted Lora Abcarian to Northwest editor, where she will help direct editorial coverage in Washington, Oregon, Idaho and Colorado. Ms. Abcarian had been a regional correspondent since joining the publication in 2005.

Kathleen Thomas, who had held the position of Northwest editor, will now concentrate her efforts on advertising sales in that region.

New carton could put 'Snoopy' in more retail locations

In July 2006, Dan Hinkle, president of Hinkle Produce in Cissna Park, IL, entered into a long-term contract with the United Feature Syndicate, owner of the "Peanuts" characters' trademark. He then entered into an exclusive contract with International Paper to produce the "Charlie Brown" pumpkin patch bin wraps.

Sarah Alvernaz named general manager of California Sweet Potato Growers

Sarah Alvernaz, who was formerly a marketing coordinator for the California Tree Fruit Agreement in Reedley, has been named general manager of California Sweet Potato Growers, a grower-owned cooperative based in Livingston, CA.

Lightest California avocado harvest in decades now starting, but volume still months away

Historically, the California avocado harvest has begun in late fall and built to a peak in spring and summer. But with increasing volumes of imported fruit in the market, the tendency more recently has been to hold off until February or March, when Chilean volume is in decline, to begin picking in earnest.

This year, growers are not expected to start ramping up their harvest until even later in the year, largely because of an exceptionally small crop on the trees.

European Flavors program focuses on kiwifruit and blood oranges

The European Flavors marketing program is in its second year of a three-year effort to promote both fresh and processed fruits and vegetables grown in Europe to the United States, Russia and Japan.

The marketing efforts vary among the three target countries. Currently, in the United States, European Flavors promotes two items: kiwifruit and blood oranges, both of which are grown in Italy and approved for importation by the U.S. Department of Agriculture.

The Blue Book branching out

The Blue Book will begin offering its extensive credit-reporting services to the lumber and building materials industry after being selected from among a half-dozen candidates to fill a void created when a long-time credit agency for that industry ceased operations.

Since 1876, the lumber and building materials industry had relied on industry-specific credit information from an organization known as Lumbermens, according to Nicholas Kent, president and chief executive officer of the North American Wholesale Lumber Association, based in Rolling Meadows, IL.

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