Superfresh Growers expanded its Equitable Food Initiative certification, building on its certified apple and pear acreage and now covering the majority of the company’s cherry acreage as it enters the 2026 season. Additional apple, pear, blueberry and cherry acreage is scheduled for certification over the next two years, extending EFI standards across the company’s full range of operations.

Wadih J. Khayat has joined Driscoll’s as chief financial officer. Reporting to Driscoll’s CEO Soren Bjorn, Khayat will oversee global finance, technology and strategy. He will work closely with regional and functional leaders to ensure disciplined capital deployment and the long-term success of the company’s global network of independent growers.

If you spend any time in the produce industry, you know that conference season can feel a little like living out of a carry-on. Flights before sunrise. Long days of meetings. Networking receptions that stretch late into the evening. Then you wake up the next morning and do it all again.

New Bloom Media, in strategic collaboration with GlobalForum, announces Floral Forum: “The Business Side of Flowers,” taking place on April 15, in Quito, Ecuador.

This marks the introduction of New Bloom Media’s The Bloom Show conversation format in Ecuador, bringing together industry perspectives through curated discussions focused on customer dynamics, collaboration and business strategy.

A FORUM BUILT AROUND THE BUSINESS OF FLOWERS

ALDI U.S. launched a redesigned website in partnership with Instacart. The enhanced experience offers a more seamless, personalized way for customers to shop their favorite ALDI products online, powered by Instacart’s Storefront Pro enterprise commerce platform and fulfillment solutions. Instacart first began powering fulfillment for ALDI U.S. in 2019 and is now the retailer's exclusive fulfillment partner across their website and app.

Prime Time’s Mike Way and Jeff Taylor, along with their wives, Ellen Way and Sandy Taylor, were recently recognized as the 2026 Champions of Youth by the Boys & Girls Club of Coachella Valley, honoring their continued commitment to community engagement and long-standing support of the organization. The recognition reflects not only their leadership, but also the broader impact Prime Time continues to make both within the industry and in its local community.