PMA's retail conference to focus on winning new consumers
PMA's retail conference to focus on winning new consumers
The Produce Marketing Association's Retail Produce Solutions Conference will be held March 9-11 in Houston. The three-day conference is designed to give executives representing every segment of the supply chain the opportunity to focus on the unique challenges and solutions of the fresh produce industry. A particular focus will be marketing to the "new consumer" segments, namely Hispanics, Asians, GenXers and children.