The first avocado promotion connected with the Super Bowl game was in the 1990s when Mexico became the big supplier. This year Americans will consume nearly 80 million pounds of avocados the weeks leading up to and for the popular football game. Avocados are a game favorite for its famous guacamole.

NatureSweet is kicking off its “Snack Like a Champ” program to encourage consumers to incorporate NatureSweet snacking tomatoes into their Super Bowl spreads. From now until March 12, consumers who purchase NatureSweet products can upload a photo of their purchase receipt using the QR code under the label or by going to this link. Once the receipt is uploaded, they’ll qualify for a chance to win a Fanatics gift card and an opportunity to buy sports gear and memorabilia.

Avocados From Mexico dropped the official teaser for its 2023 Super Bowl ad. The commercial, featuring actress and comedic star Anna Faris in her Super Bowl debut, is part of the brand's perfectly ripe campaign designed to show how Avocados From Mexico makes everything better.

The avocado’s surge in popularity has defied gravity over the past decade and once again it appears headed in that direction as f.o.b. prices are almost record-breaking even as volume increases.

During the four full weeks of January, Mexico sent more than 222 million pounds of avocados to the U.S. market, and California began its harvest for the season chipping in another 8.8 million pounds. Those are robust numbers and will make January one of the top avocado-producing months of the year, yet the f.o.b. price is red hot.

Mission Produce Inc., a leader in sourcing, producing, and distributing fresh Hass avocados, recently announced the launch of the “It’s Your Game Too” campaign. In anticipation of the largest avocado-consumption event of the year, the initiative aims to bring Mission Avocados to the forefront of Big Game festivities by inspiring consumers to indulge in a game-time #guacuterie board.