It’s been two flavorful decades since SUNSET has introduced the Campari tomato. In 1995, the greenhouse company introduced the unique European variety. Unlike other tomatoes on the market, it was small, about golf-ball sized, and not at all watery like its bigger counterparts at the time.

“One of our customers had approached us one day and said ‘let’s throw out all the rules that say big, big, big. Let’s just focus on flavor," Paul Mastronardi, chief executive officer, said in a press release. "See what that looks like."

That sparked something for the fourth-generation CEO, which began a two-year quest for the perfect tomato.

Hundreds of varieties later, as well as countless taste tests done by employees, family members and customers, SUNSET finally found Campari. A deep shade of red, it has a balance of sweetness and acidity and is incredibly juicy. Because of its unique size, it’s a versatile tomato in the kitchen, ideal for everything from a breakfast omelette to fresh pasta sauce. Like all SUNSET products, Campari is non-GMO verified.

“When we first introduced Campari, many people weren’t sold on the unique size or look; it wasn’t your typical tomato at that time,” Mastronardi said in the release. “It wasn’t until people tasted it, that they were truly convinced it was the real deal. Then they were hooked. We’ve never slowed down since.”

Today, Campari tomatoes are requested by thousands of chefs, retailers and consumers who look to the brand for reliable and consistent flavor.

“Nearly every day we receive emails, letters or calls from consumers thanking us for growing such a fantastic product,” Daniela Ferro, communications coordinator for SUNSET, said in the release. “It’s pretty amazing when people share that they’ve always hated tomatoes until they’ve tried Campari.”

To honor 20 years of the Campari, SUNSET is launching an all new 20-week sweepstakes. The winner will receive a trip for two to Tuscany, Italy.