Sunkist promotes weight-loss Benefits of citrus with 'The Biggest Loser'
Sunkist promotes weight-loss Benefits of citrus with 'The Biggest Loser'
Sunkist is joining forces with NBC's hit series, "The Biggest Loser," through a promotional licensing agreement with NBC Universal Television Consumer Products to inspire consumers to make healthier choices, like incorporating fresh citrus into their diet. "The Biggest Loser," now in its 15th season, is a motivational weight-loss competition in which overweight contestants compete to reach a healthier weight through the adoption of a healthier lifestyle. Season 15 of "The Biggest Loser" premiered Oct. 15 and airs Tuesdays at 8 p.m. on NBC.
"Obesity is one of the most serious health issues facing our nation today," Sunkist Director of Retail Marketing Julie DeWolf, said in a company press release. "To help curb the obesity epidemic, Sunkist is proud to be joining forces with 'The Biggest Loser' to encourage consumers to make healthier choices. Fresh citrus offers many health and weight-loss benefits, making this relationship a natural fit for Sunkist."
Sunkist will channel viewers' motivation to live healthier by bringing "The Biggest Loser" brand to grocery stores nationwide, inspiring them to make better, more nutritious choices while shopping. Starting as early as December, specially marked packaging for "Sunkist" citrus will feature on-pack stickers that incorporate "The Biggest Loser" logo and information about the health and weight loss benefits of citrus. Sunkist will also offer a valuable consumer promotion that inspires entrants to achieve their weight-loss goals.
The promotion will place a particular emphasis on Sunkist lemons and grapefruit, as both of these citrus varieties are known for their weight-loss benefits.
Squeezing fresh lemon into your water adds flavor and vitamin C, helping you stay hydrated and healthy. By replacing high-calorie drinks with lemon water, the number of calories consumed can be cut, which can aid weight loss. Sunkist has branded lemon water "The Ultimate Diet Drink." For more about using fresh lemons in water, visit www.sunkist.com/healthy/ultimate-diet-drink.aspx.
Grapefruit is a nutrient-packed super food, providing antioxidants, vitamins and minerals that promote heart health, healthy skin and may reduce the risk of certain cancers. Studies have shown that this super fruit also plays a supporting role in healthy weight loss. For more about the health and weight-loss benefits of grapefruit, Sunkist's online brochure is at www.sunkist.com/pdfs/sunkist_grapefruit_brochure.pdf.