Sunkist hockey program scores in Canada with record Navel sales
Sunkist hockey program scores in Canada with record Navel sales
Sunkist Growers is marking record sales in Canada this year of its specially themed 10-pound Navel cartons and strong results for four- and eight-pound giro bags, offered for the first time this season as part of Sunkist's national hockey program.
The promotion was successful in moving more than 1 million 10-pound cartons, a first in the program' history, and 800,000 giro bags, which are a new offering this season.
The retail-focused program offers consumers the chance to win one of 15 valuable grand prizes — a VIP Sunkist Summer Hockey Camp experience at the prestigious Okanagan Hockey School. Entrants are also eligible to win one of 105 daily instant win prize packs including Okanagan Hockey School sack packs and water bottles.
"Seedless, sweet and packed with vitamin C, 'Sunkist' Navel oranges are the perfect snack for young athletes, making our hockey promotion a natural fit in Canada," Julie DeWolf, director of retail marketing for Sunkist, said in a press release. "The program continues to build momentum among our customers and consumers, and this year's record sales reflect that excitement."
The national program, which kicked off Jan. 7 and closes April 21, has attracted over 30,000 entries from every province in Canada. To encourage participation, Sunkist offers consumers multiple ways to enter the sweepstakes including a dedicated website, www.sunkisthockey.com, as well as two methods of mobile entry. With cellular phones, consumers can enter by text message or scanning the QR code available on both packaging and point-of-sale materials.
Sunkist also offered account-specific promotional options to retailers to help build in-store excitement with loyalty card programs and display contests. Eye-catching packaging and point-of-sale materials for the promotion included a headercard, sweepstakes insert, ad slick, four-pound net bags, four- and eight-pound giro bags and a 10-pound value carton.