Sunkist Growers launches national 'Peel Away the Pounds' promotion with 'The Biggest Loser'
Sunkist Growers launches national 'Peel Away the Pounds' promotion with 'The Biggest Loser'
Sunkist Growers is kicking off 2014 with a promotion to help consumers "peel away the pounds."
Teaming up with NBC's hit series "The Biggest Loser," Sunkist is launching a national sweepstakes offering consumers a chance to win one of two trips to The Biggest Loser Resort, an award-winning immersive weight-loss program with locations in Chicago, Ivins, UT, Malibu, CA, and Niagara, NY.
The agreement between Sunkist and "The Biggest Loser" was licensed by NBCUniversal Television Consumer Products and Shine America.
"The beginning of a new year is the perfect time to commit to healthier choices," Julie DeWolf, director of retail marketing for Sunkist Growers, said in a press release. "Sunkist is excited to be joining forces with 'The Biggest Loser' this year to offer consumers motivation to live a healthier lifestyle and help curb the obesity epidemic in our country."
The sweepstakes, which runs through May 21, will be promoted with specially marked Sunkist lemon and grapefruit packaging featuring "The Biggest Loser" logo and information about the health and wellness benefits of citrus. Consumers can enter the sweepstakes online at www.PeelAwayThePounds.com, access information on healthy living and find a forum to connect with other like-minded individuals for support, motivation and ideas for living a healthier lifestyle.
The promotion is focused on Sunkist lemons and grapefruit, varieties known for their versatility and weight-loss benefits.
Squeezing fresh lemon into water adds flavor and vitamin C, helping one stay hydrated and healthy. Replacing high-calorie drinks with lemon water enables one to cut back the number of calories consumed, which can aid weight loss. As a result, Sunkist has branded lemon water "The Ultimate Diet Drink." Find out more about using fresh lemons in water at http://www.sunkist.com/healthy/ultimate-diet-drink.aspx.
Grapefruit is a nutrient-packed superfood, providing antioxidants, vitamins and minerals that promote heart health, healthy skin and may reduce the risk of certain cancers. Studies have shown that this superfruit also plays a supporting role in healthy weight loss. For more information about the health and weight loss benefits of grapefruit, check out Sunkist's online brochure: http://www.sunkist.com/pdfs/sunkist_grapefruit_brochure.pdf.