Sun Coast Sales and Sun Coast Texas to become Sun Coasts Farms
Sun Coast Sales and Sun Coast Texas to become Sun Coasts Farms
Sun Coast Farming, Sun Coast Sales and Sun Coast Texas will start the year with a new name: Sun Coast Farms LLC .
According to Sonny Smith, owner of the company, the change is designed to take advantage of the synergies of the three entities, and a new logo and additional brands are planned as well.
"As we expand our product base and customer base, we felt that a new logo that exemplifies our core competencies was in order," Steve Poindexter, chief executive officer, added. "And as we continue to grow our retail business segment, we wanted to find a brand that the consumer could relate to during their shopping experience so we've created our 'True Grow' brand."
With Sun Coast Farms' continued growth in the vegetable category on the California coast, it is expanding into the Nogales vegetable program and also looking at various fruit items that would complement its overall programs.
While its Texas fresh-cut program has been mainly a vegetable operation, company officials plan to respond to increased demand for fresh-cut fruit.
"Our Texas fresh-cut operation is really a service business and we need to listen to the wants and needs of our customers then service that market," Poindexter added.
With the addition of state-of-the-art equipment by Ilapak machinery that was installed last month, the company will be able to increase production by 50 percent, allowing for the addition of fresh-cut fruit items.
"Our goal is to get the consumer to identify with our 'True Grow' brand and to be confident that it will meet all of their expectation in both flavor profiles and food safety," Poindexter added.
Sun Coast Farms currently farms over 4,000 acres in California and Arizona.