'Summer Gold Rush' for MountainKing's Butter Golds
'Summer Gold Rush' for MountainKing's Butter Golds
MountainKing, one of North America’s larger producers of Butter Gold potatoes, has announced the rollout of its Butter Gold “Summer Gold Rush” retail merchandising program for 2014, featuring high-graphic bins, comprehensive marketing support and prizes to retailers with the most creative “Summer Gold Rush” displays.
MountainKing’s Butter Golds are packed fresh daily, with crops grown and harvested from the company’s fields in Texas, California and Colorado. The potatoes have become one of the fastest-growing varieties among all bagged potatoes, with shipments up 35 percent in the last five years. Moreover, Gold shipments are up 49.4 percent in the past five years.
MountainKing’s “Summer Gold Rush” retailer merchandising program includes bin art emphasizing the freshness of Butter Golds along with recipe tags and starter kits. Retailers can send photos of their “Summer Gold Rush” displays to MountainKing for the chance to win gift card prizes. Photos should be submitted to [email protected] by Aug. 31.
Since the introduction of MountainKing’s Butter Golds, they have become one of the company’s most-popular varieties. They’re commonly used for mashing and boiling, which now exceeds baking as the number one in-home method of cooking.
“The Butter Golds are ideal for whipped potatoes or as baked potatoes that require fewer toppings,” John Pope, MountainKing’s vice president of sales and marketing, said in a press release. “Plus, they’re high in beta carotene, vitamin C and calcium.”
He added that MountainKing’s Butter Golds increase a retailer’s ring per pound by an average of $0.35 when compared to conventional types. They also increase basket ring by an average of $79 per trip compared to baskets without potatoes. Grocery carts that contain Golds also have 13 percent more total basket dollars than carts with conventional types.
Younger, health-conscious consumers, age 20-40, are the highest volume customers of the variety, Pope said.
Recipes and cooking demonstrations are available at www.mtnking.com.