Freshwave expands citrus program through global sourcing strategy
By
Keith Loria
Freshwave expands citrus program through global sourcing strategy
By
Keith Loria
As consumers continue expecting citrus on store shelves every week of the year, The Freshwave Fruit & Produce and Consalo Family Farms are expanding its global sourcing efforts to deliver a consistent supply while navigating an increasingly unpredictable production environment.
For the Vineland, NJ-based company, citrus has become a critical component of its year-round business, complementing domestic produce programs and helping retail partners maintain continuity when U.S. production is limited.