The “Wow” Factor. 

That is the strategy at Fowler Farms with its top officials constantly looking for ways to stand out in a crowded field in the apple business. 

While viewed as a more urban area that caters to two major metropolitan areas in the north and the south, New Jersey has a lot going for it when it comes to the produce industry. 

E. Armata Inc., whose New York legacy extends far beyond the1968 founding of the Hunt’s Point Terminal Market in the Bronx, where the wholesaler has expanded over the years, is at home on the expo floor of the New York Produce Show.

B&W Quality Growers, one of the largest and longest-running growers of leafy greens in the world, is heading to the New York Produce Show & Conference with a focused message built around nutrition, flavor and visual appeal. 

The company has been growing unique leafy greens for more than 150 years and will place a major spotlight on Power4, its signature blend, and on the key ingredient that defines it: Red Watercress.

House Foods Holding USA is returning to the New York Produce Show with a slate of innovations and a continued commitment to expanding the Franklin Farms brand beyond tofu into a broader range of plant-based products. 

The show remains a key platform for connecting with buyers, showcasing new items and emphasizing the company’s clean-label approach to plant-forward eating.

Right on the heels of the busiest time of the year for sweet potato shippers, Vick Family Farms representatives will be on the expo floor at the New York Produce Show to thank current customers and meet potential new buyers.