HilverdaFlorist looks back on a successful and thriving week at the California Spring Trials 2024. During the week, the latest genetics for the North American market were presented. Also, a selection of new branding concepts were shown to the market.

Sometimes the process of moving from one farming location to another can be overwhelming, especially during the crop transitioning period. The weather plays an important role during the procedure. Although this move from one spot to another may sound simple, it is never just a stress-free routine. If a seasonal crop ends in one area and a new crop is supposed to pick up in another area, weather can step in and place a hold on the growth.

More than 2,700 attendees took part in this year's Viva Fresh Expo in Houston, which was held April 11-13. The large number of people in attendance was a record for the Texas International Produce Association's ninth annual event. With roughly 200 exhibiting companies on the trade show floor, the 425 retail and foodservice buyers present had plenty to keep them busy.

J.E. Russell Produce works with the finest growers and shippers of fruits and vegetables throughout the world and has built its reputation on good old-fashioned values and a commitment to doing things the right way for its customers.

Hutch Morton, senior vice president of the Toronto-based company, noted 2024 has seen a little slower start than the previous year, but much of that has been weather and product related.

Lipman Family Farms hosted its 10th Annual Lipman 5K Run for Backpacks on April 6 in Ave Maria, FL.

Fresha expanded its operational footprint with the acquisition of a facility in Sparks, GA. This strategic decision presents Fresha with the ability to ensure a year-round supply of premium carrots to its customers. Headquartered in Morris, MN, Fresha has established itself as a trusted source of fresh carrots, committed to delivering superior quality and service.