ORLANDO, FL — Retailer-tagged TV is again a cornerstone of the North American promotion support program of the Chilean Fresh Fruit Association, based in Sonoma, CA.

Tom Tjerandsen, managing director of North America for the Chilean fruit promotion group, unveiled Chile's sophisticated 2010-11 marketing plans at an Oct. 15 Chilean fruit meeting, here, which preceded the PMA Fresh Summit convention and exposition.

Scattaglia Growers & Shippers LLC, headquartered in Traver, CA, "is proud to announce the opening of SGS Imports in Los Angeles," managing partner Louis Scattaglia told The Produce News Oct. 29.

Mr. Scattaglia added that “two well-respected veterans” of the Chilean fruit deal, Andres Orsini and his son Camilo Orsini, will be running the Los Angeles office.

“The L.A. office is brand new,” Mr. Scattaglia said. The import office is to “procure the best stone fruit, cherries and grapes from Chile” as well as Peruvian asparagus and grapes.

TUBAC, AZ -- The Fresh Produce Association of the Americas honored two industry leaders, one of them posthumously, as Pillars of the Industry during its 42nd Nogales Produce Convention & Golf Tournament, held Nov. 4-6 at the Tubac Golf Resort, here.

It is the first year the award has been given, and FPAA President Lance Jungmeyer said that it is expected that Pillar of the Industry recognitions will be a "fixture" at future annual Nogales conventions.

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Salinas, CA-based Colorful Harvest, one of the faster growing produce operations on the West Coast, has entered the value-added produce business and has hired a veteran product development director to drive the program.

The company's initial product offering, a new line of packaged green beans, was introduced at the Produce Marketing Association’s Fresh Summit convention in Orlando, FL, Oct. 16-18.

The United Fresh Produce Association has hired Barry A. Eisenberg, formerly head of technical services for River Ranch Fresh Foods, as its new vice president of food-safety services.