DINUBA, CA -- Doug Reader, chief financial officer of Fruit Patch Inc., here, and its sister company Fruit Patch Sales LLC was recently named chief operating officer in addition to his responsibilities as CFO.

The announcement was made in a Fruit Patch press release Dec. 29, just days after the Dec. 20 departure of the company's president, Scott Wallace, although Mr. Reader told The Produce News that he had been designated COO before Mr. Wallace left. Reasons for Mr. Wallace's departure were not mentioned.

As the saying goes, "I have a website, therefore I am." With this in mind, the America Trades Produce Conference announced in mid-January the launch of its official website. Plans continue to move forward on agenda items geared to solving trade issues and perfecting the U.S.-Mexico supply chain. Information about the annual event, updated agendas, speaker lists and registration for the conference are all available at www.americatradesproduce.com.

MONTE VISTA, CO -- Heightened demand created by a nationwide shortage of potatoes has resulted in increased shipments for San Luis Valley shippers, according to figures provided by the Colorado Potato Administrative Committee's Jan. 11 edition of Spud Facts.

Colorado sheds had seen 12,389 2010 crop loads shipped through December, compared to 11,955 loads during the same time in 2009. In fact, the 2010 number was the highest in at least five years.

SALINAS, CA -- Mann Packing Co. Inc. is collaborating with Litehouse Foods to promote the Chinese New Year.

Starting Feb. 1, 150,000 six-ounce trays of "Broccolini" will carry an in-pack offer. The inserted offer features three Asian-inspired recipes -- Kobe Beef Broccolini, Sweet & Spicy Chicken Stir Fry, and Sesame Salmon with Sugar Snap Peas & Mango -- and a $1 off coupon toward any Litehouse dressing.

The ballot mail-in period for the quadrennial referenda on continuation of federal marketing orders for California peaches and nectarines began Jan. 12 and continues through Feb. 2.

"For the orders to continue, at least two-thirds of the growers voting in the referenda or growers representing at least two-thirds of the volume of nectarines, pears and peaches represented in the referenda must vote in favor of the order," according to a Dec. 13 press release from the U.S. Department of Agriculture's Agricultural Marketing Service.