Sobeys to purchase Pete's Fine Foods
Sobeys to purchase Pete's Fine Foods
Sobeys Capital Inc. has entered into an agreement to purchase the Pete’s Fine Foods grocery retail and wholesale business. Pete Luckett, founder, had been building up market-style shops for more than 40 years and will remain in a consulting capacity. 
Sobeys plans to continue to operate the stores under the Pete’s Fine Foods brand, and to maintain the unique market culture and customer-focused flair for food the business was built on. Customers can enjoy peace-of-mind knowing that the stores will continue to prosper and expand while offering that same extraordinary shopping experience, while management and employees will be provided with employment in their current roles.
This was especially important to Luckett. “Sobeys understands that there is something magical in the Pete’s culture, they see the value in that entrepreneurial spirit. The ‘Frootique’ legacy will live on and prosper.”
“Pete has instilled a unique culture in his stores and a food offer that resonates with his customers,” Peter Doucette, general manager of Sobeys Atlantic, said in a press release. “We don’t want to change that. In fact, we want to build the Pete’s brand and grow the opportunities for the business in Atlantic Canada. With Sobeys’ resources and ability to support growth and expansion in the region, we can make that happen.”