Fresh organic produce remains a hot topic, as is how to present it to the public. Should it be packaged? Should it be loose? Should it be segregated? Should it be integrated? Should it be branded? Should it have special-colored stickers? Should it be priced the same as conventional?

In spite of this category’s growth, it continues befuddle.

As North Carolina sweet potato growers and shippers finish their holiday shipments, they now have to make some key decisions on how to manage inventories in a season marked by low production.

Nash Produce, a Nashville, NC-based major supplier of North Carolina sweet potatoes, is setting short- and long-term goals to reach September 2025 and still satisfy demand throughout the year, including the important weeks leading up to Easter.

JOH, a leading independent food broker based in Billerica, MA, launched its Integrated Commerce Marketing services, a new offering led by an internal team dedicated to helping clients create best-in-class marketing across physical and digital channels. 

This expansion reflects JOH’s unwavering commitment to driving growth for its clients. 

Capitol City Produce, a wholesale produce distributor for the Gulf Coast region, promoted Caleb Prejean to president. As the fourth president since the company’s founding in 1947, Prejean assumes leadership during a time of tremendous growth and reinvestment, including the imminent completion of an 80 percent expansion of the company’s distribution center in Baton Rouge, LA.

As the only region that can currently meet the ever-growing demand for avocados in the United States, Mexico and its fresh imports are contributing to a positive economic impact in both countries, according to data contained in the Avocado Institute of Mexico’s 2023-24 Economic Report.

Produce is the ultimate health food — and health food consumers are an extremely attractive demographic. This according to a recent report from dunnhumby, which revealed the rising importance of health-focused consumers in the U.S. grocery market. The key finding of the Better for You (Customer), You (Brand), and You (Retailer) report is that health-conscious shoppers represent a $285 billion annual opportunity, comprising 33 percent of the population and driving significant market trends.