Organic Connection: Are organic produce output and sales slowing growth?
By
Ron Pelger
Organic Connection: Are organic produce output and sales slowing growth?
By
Ron Pelger
Who buys most of the organic produce? Why do they buy it? What’s the latest trend? Where are we headed?
These questions regularly come up for produce directors in sales meetings about their organic program. Other — more difficult — questions include why aren’t there more organic sales? Why is the gross profit so much lower? Why aren’t the sales percentages increasing? Why a higher shrink? And the cross-interrogation continues.
Valentine’s Day is just around the corner, and