Alexandra Farms was recently recognized with two awards at Proflora 2025’s Outstanding Variety Competition.

Pure Flavor has launched Cherry Picked, an exclusive medley of three signature tomato varieties: Azuca, Tiki Tomatoes and OMG Tomatoes. Cherry Picked was developed to fill a specific gap in the marketplace for a medley pack that is consistent every time.

Avocados From Mexico, the No. 1 avocado brand in U.S., has tapped comedic genius Rob Riggle as its Guac Guru, the all-knowing expert ready to prove how guac and football are so predictably good plus help shoppers get ripe and ready for all the exciting gatherings ahead.

Next Big Thing is a cooperative of dedicated growers at orchards from Nova Scotia to Washington state, which was formed when the SweeTango apple variety was developed by the University of Minnesota in 2006.

Nineteen years later and the cooperative is going strong, and a contingent of growers are headed to the International Fresh Produce Association’s Global Produce & Floral Show to talk about the exciting things happening this year.

El Sol Brands has established a reputation for delivering the highest quality tropical produce to consumers. Based in Miami, the company has found a loyal following, particularly among Hispanic communities.