Henry Forrence, and others at Forrence Orchards, want to take a much more simplified approach to building awareness, sales and profits in the apples category.

With a four-generation family history of growing apples in New York, Forrence is pretty certain that it is time to focus on a sound business approach to winning the apple wars — against the competition and, more importantly, with winning over consumer hearts and minds.

Dümmen Orange recently wrapped up a successful Cultivate’24, the plant industry’s largest event of the year in Columbus. 

Obviously Florida is no stranger to Hurricanes, and the first major one of season is having an impact on the Sunshine State’s southeastern growing areas. It is possible Hurricane Debby could bring historic flooding to these growing areas, leaving uncertainty for commodities such as tomatoes, mixed berries, watermelon, cucumbers and Bell peppers.

Hudson River Fruit Distributors, a leading grower-shipper of New York apples, based in Milton, NY, recently completed a project that doubled the size of its cold storage facility, positioning the company for a successful season as well as future growth.

Alisha Albinder-Camac, vice president of sales and marketing and a fourth-generation member of the family-owned company, said the expansion of HRFD’s cold storage was recently completed and increases the storage capacity to 200,000 bushels from 100,000 bushels.

In July, Taiwan-based Lytone Enterprise boosted its U.S. operations by establishing a business presence in Central California, designed to provide faster service to produce suppliers in the U.S. and Mexico.

Founded by William T.H. Chang in 1994, the now-global company is engaged in the research, product design and development of functional food, animal husbandry and agricultural biotechnology.

Naturipe Farms has launched Berry Buddies, the latest fun-filled addition to its value-added snack line. Berry Buddies promise a delightful twist on traditional snacking, designed to captivate both parents and children alike.

Research underscores the crucial role taste and flavor play in parents’ choices for what their kids reach for when they open the refrigerator door. Berries and grapes are among the most preferred refrigerated produce snacks for children, enjoyed multiple times a week.