'More Matters' rolled out nationally
'More Matters' rolled out nationally
SAN FRANCISCO -- At press events on both coasts, the new tagline for the Produce for Better Health Foundation's marketing campaign was rolled out the week of March 19.
Using kids and a chef cooking contest in the backdrop, the new "Fruits & Veggies - More Matters" campaign was launched March 19 at a Safeway store, here, and again March 21 at a Kroger Supermarket in Atlanta.