For nearly four decades, J. Cowart, Inc. has built its reputation on delivering consistent, high-quality Vidalia onions while adapting to the changing demands of the produce industry. As the 2026 season approaches, the company is expanding its footprint, investing in the future and preparing the next generation of leadership to carry the business forward.

Following significant steps to expand its fruit program in 2025, Exp. Group has major plans this year, adding at least one location, doubling space in south Texas and launching a frozen division at its North Bergen, NJ, headquarters.

“We’re hoping to announce our next location very soon,” Anthony Serafino, Exp. Group president said in late March. “We have planned some serious expansion because we feel we can serve different markets in an efficient way.”

In recent months, diesel fuel prices have surged by 40 percent or more, dramatically increasing transportation costs for fresh produce.

Diesel-powered trucks move 80 to 90 percent of fresh produce across the United States, carrying goods from farms and packing facilities to retail distribution centers every day. As fuel prices climb, freight expenses are escalating, putting additional strain on produce shipments and making deliveries more costly.

SugarBee apples are stepping up to the plate in a big way, teaming up with the Seattle Mariners as the club’s Official Healthy Snack in a new partnership designed to bring bold flavor and better-for-you snacking to fans at T-Mobile Park and beyond.

Bolthouse Fresh Foods is continuing to push the carrot category forward with the introduction of Bolthouse Fresh Carrot Fries, a value-added product that brings a new take to one of America’s most familiar comfort foods. Designed for the produce aisle, they combine convenience, flavor and versatility, giving retailers a fresh way to bring excitement to both the carrot set and value-added vegetable section.

In my new role leading business development and member engagement, sponsorship is a topic that comes up in almost every conversation. Companies sponsor programs, events, research and initiatives to align their brand with work that matters to the industry.