United Supermarkets brought its 28-Day Challenge campaign back to the United Supermarkets, Albertsons Market, Market Street and Amigos banners. The program, first launched in January 2023 and repeated in 2025, features a series of interactive games and actions linked to customers’ Rewards! loyalty accounts. 

The program, which is much loved by shoppers, was designed by United’s health-and-wellness team to help users meet their wellness goals. The program was developed in partnership with TCC Global, a leading loyalty solution provider.

Ten Acre Marketing is starting the new year with new growth. The agency welcomed three team members to support client service and creative operations. Joelle Orem and James Drewicke join as account coordinators, and Matheus Spinelli comes on board as creative studio manager. Together, they bring lived ag experience, solid marketing expertise and enthusiasm for amplifying the power of agriculture.

Mission Produce Inc. supports the inclusion of the avocado in the newly released Dietary Guidelines for Americans (2025–30), emphasizing their role as a healthy, nutrient-dense whole food.

Heartland Produce Co. announced the retirement of Bud Compher, vice president and co-owner, marking the close of an extraordinary career in the produce industry spanning more than five decades.

Pacific Trellis Fruit announced the appointment of Mike Blume as East Coast sales manager, effective Jan. 5.

Blume joins Pacific Trellis Fruit from Keystone Fruit Marketing, a division of its integrated partner company Progressive Produce, where he most recently served as vice president of sales. With more than two decades of commercial and leadership experience in the produce sector — particularly within the East Coast region — he has a proven history of driving growth, strengthening customer partnerships and leading high‑performing teams.

The Southeast Produce Council has a dynamic lineup of educational session speakers for its upcoming conference, Southern Exposure: From Fields to Families, taking place Feb. 26–March 1 at the Orlando World Center Marriott in Orlando, FL.