Sbrocco to join eat brighter! movement with apples and pears
Sbrocco to join eat brighter! movement with apples and pears
Sbrocco International Inc. announced its participation in the eat brighter! movement.
Sbrocco will feature "Sesame Street" characters, including Elmo and Oscar, on its apple and pear bags beginning this month.
eat brighter! is a joint partnership between the Produce Marketing Association and Sesame Workshop that will bring Sesame Street's iconic characters to the packaging of fresh fruits and veggies, with the goal of increasing consumption of fruits and veggies among children aged 2-5.
“The decision to join the eat brighter! program was an easy one,” Christina Regan, marketing manager, said in a press release. “We’re thrilled to be part of this movement, which we truly believe has the potential to increase consumption of fresh fruits and veggies among children. We’re very excited to be able to use the loveable 'Sesame Street' characters on our apple and pear bags to make healthy eating fun for kids.”