Salinas agribusinesses to take part in business leadership workshop
Salinas agribusinesses to take part in business leadership workshop
MONTEREY, CA -- Jim Bracher is all about applying positive character traits -- such as integrity and honesty -- to business leadership. He said that it is a message that the Salinas Valley agricultural leadership wants to hear, based on the response he has received to his upcoming workshop.
Mr. Bracher said that the agricultural community is a good fit for his workshop.
"In agribusiness, the less you mess with nature, the better off you are," Mr. Bracher said. "You don't control nature or the marketplace. There's no substitute for the truth -- you get it out of the field or you don't."
The agrarian values of Thomas Jefferson are being resurrected by Salinas Valley agribusinesses, Mr. Bracher said. "The pressure to provide products in cost-effective ways globally as well as nationally demands that business skills permeate the operation," he said.
Mr. Bracher said that with a solid base to work from, leaders can understand, appreciate and leverage the talents of their colleagues. He listed eight attributes of an integrity-centered company as character, honesty, openness, authority, partnership, performance, charity and graciousness.
In the broad realm of conducting business, Mr. Bracher said that there is "not a big separation from Salinas Valley [agribusiness] and General Motors."
Mr. Bracher -- an ordained clergyman who served 10 years as a chaplain, associate minister and senior pastor -- created the Bracher Center for Integrity in Leadership in 2002 as an extension of his 33 years advising individuals and organizations. Those who have sought his counsel include entrepreneurs, corporate executives and individuals addressing succession concerns.
Mr. Bracher and business partner Del Mank have created MBA Impact, a set of workshops that combines best-practice processes with business and management experience. MBA Impact attempts to elevate performance through better understanding and application of strategy, structure, leadership, teamwork, marketing, finance, compliance and operations disciplines.
MBA Impact Essentials is a one-day, interactive, best-practices workshop that provides business-focused leadership essentials and immediate common-sense application. The next workshop date is Tuesday, May 23, at Tehama Golf Club, 25000 Via Malpaso Drive in Carmel, CA. The workshop will run from 8:30 a.m. to 4:30 p.m. The workshop fee is $950 per person, which includes the participation fee and lunch. The cutoff date for registering is May 18.
Every fourth participant from the same company who participates in the May 23 MBA Impact Essentials workshop attends free. For more information, call 831/373-5575 or e-mail [email protected].
Mr. Bracher told The Produce News May 5 that the "majority of signups are ag" and that sign-ups had already exceeded his expectation of 20 attendees. The ideal attendee is in the "top 3 percent of a company," he said. Characteristics of those "3 percenters" include "strong self-image, handles criticism, admits mistakes, communicates well, confident, understands self, persuasive and goal-oriented," he said.
The next MBA Impact Essentials" workshop is scheduled for July 11, again at Tehama Golf Club. All registration details are the same as for the May 23 workshop. Mr. Bracher said that he has already had people signing up for the July 11 workshop.
Back in November, Mr. Bracher delivered a talk -- "Five Steps to the Top for Women" -- at the 30th annual American Agri-Women Convention held in Monterey and hosted by the California Women for Agriculture. More than 300 agriculturalists from across the country attended the convention.
Mr. Bracher's leadership development firm, Dimension Five Consultants Inc., of which he is founder and chairman, is located in Monterey and was established in 1980. The Bracher Center shares insights that have been gained by Dimension Five in consultation with 8,000 leaders.
Mr. Bracher is co-author of the book Integrity Matters with Daniel E. Halloran, a member of the Bracher Center for Integrity in Leadership. Mr. Bracher has written a column by the same name - published in both English and Spanish - for several years for The Californian, a daily newspaper in Salinas.
Mr. Bracher's work has been featured on network television, in national newspapers and in business journals. His professional experience includes stints as a member of various advisory councils and boards of directors.
(For more on the Salinas Valley deal, see the May 15 issue of The Produce News.)
Mr. Bracher said that the agricultural community is a good fit for his workshop.
"In agribusiness, the less you mess with nature, the better off you are," Mr. Bracher said. "You don't control nature or the marketplace. There's no substitute for the truth -- you get it out of the field or you don't."
The agrarian values of Thomas Jefferson are being resurrected by Salinas Valley agribusinesses, Mr. Bracher said. "The pressure to provide products in cost-effective ways globally as well as nationally demands that business skills permeate the operation," he said.
Mr. Bracher said that with a solid base to work from, leaders can understand, appreciate and leverage the talents of their colleagues. He listed eight attributes of an integrity-centered company as character, honesty, openness, authority, partnership, performance, charity and graciousness.
In the broad realm of conducting business, Mr. Bracher said that there is "not a big separation from Salinas Valley [agribusiness] and General Motors."
Mr. Bracher -- an ordained clergyman who served 10 years as a chaplain, associate minister and senior pastor -- created the Bracher Center for Integrity in Leadership in 2002 as an extension of his 33 years advising individuals and organizations. Those who have sought his counsel include entrepreneurs, corporate executives and individuals addressing succession concerns.
Mr. Bracher and business partner Del Mank have created MBA Impact, a set of workshops that combines best-practice processes with business and management experience. MBA Impact attempts to elevate performance through better understanding and application of strategy, structure, leadership, teamwork, marketing, finance, compliance and operations disciplines.
MBA Impact Essentials is a one-day, interactive, best-practices workshop that provides business-focused leadership essentials and immediate common-sense application. The next workshop date is Tuesday, May 23, at Tehama Golf Club, 25000 Via Malpaso Drive in Carmel, CA. The workshop will run from 8:30 a.m. to 4:30 p.m. The workshop fee is $950 per person, which includes the participation fee and lunch. The cutoff date for registering is May 18.
Every fourth participant from the same company who participates in the May 23 MBA Impact Essentials workshop attends free. For more information, call 831/373-5575 or e-mail [email protected].
Mr. Bracher told The Produce News May 5 that the "majority of signups are ag" and that sign-ups had already exceeded his expectation of 20 attendees. The ideal attendee is in the "top 3 percent of a company," he said. Characteristics of those "3 percenters" include "strong self-image, handles criticism, admits mistakes, communicates well, confident, understands self, persuasive and goal-oriented," he said.
The next MBA Impact Essentials" workshop is scheduled for July 11, again at Tehama Golf Club. All registration details are the same as for the May 23 workshop. Mr. Bracher said that he has already had people signing up for the July 11 workshop.
Back in November, Mr. Bracher delivered a talk -- "Five Steps to the Top for Women" -- at the 30th annual American Agri-Women Convention held in Monterey and hosted by the California Women for Agriculture. More than 300 agriculturalists from across the country attended the convention.
Mr. Bracher's leadership development firm, Dimension Five Consultants Inc., of which he is founder and chairman, is located in Monterey and was established in 1980. The Bracher Center shares insights that have been gained by Dimension Five in consultation with 8,000 leaders.
Mr. Bracher is co-author of the book Integrity Matters with Daniel E. Halloran, a member of the Bracher Center for Integrity in Leadership. Mr. Bracher has written a column by the same name - published in both English and Spanish - for several years for The Californian, a daily newspaper in Salinas.
Mr. Bracher's work has been featured on network television, in national newspapers and in business journals. His professional experience includes stints as a member of various advisory councils and boards of directors.
(For more on the Salinas Valley deal, see the May 15 issue of The Produce News.)
