Sage Fruit to handle marketing for Larson
Sage Fruit to handle marketing for Larson
Sage Fruit Co. has struck a deal with Larson Fruit Co. in Selah, WA, to become its exclusive marketing and sales agent, beginning with new-crop apples in 2007.
"We are very excited to have a new partner the caliber of Larson Fruit join our team," Chuck Sinks, president of sales and marketing for Sage Fruit, said in a press release. "They have excellent quality and grow all varieties of apples. I have seen the quality of box that they deliver to the marketplace, and it will complement our current warehouses."
Larson Fruit has been growing apples for generations and has an excellent reputation in the industry. The firm previously marketed its fruit through CMI in Wenatchee, WA.
"CMI has always done a good job for us," Keith Larson, chief executive officer of Larson Fruit, said in the press release. "We had a long-lasting relationship, and they provided Larson Fruit many years of good returns. It was a pure business decision and the chance to own part of the Sage Fruit Company that lead us to this opportunity."
Mr. Larson added in the press release, "Sage Fruit Company has enjoyed a great reputation in the market place for many years. When Steve Clement, general manager, and Peter Verbrugge, chairman, of Sage Fruit first approached us with the idea, we started discussing the possibilities with our management group, and it just made sense to make this move. They have a unique business model that appeals to us as growers and packers. After weeks of discussion, it was clear that we shared the same business philosophy."
Sage Fruit Co. is owned by Valley Fruit in Wapato, WA, and Olympic Fruit in Moxee, WA. For the upcoming crop season, Sage Fruit will market approximately 6.2 million boxes of apples in addition to its manifest of pears and cherries.
"We have an excellent customer base that we currently sell, and we have other high-end retailers wanting our fruit, but have been unable to add some of these customers," said Mr. Sinks. "With the addition of Larson Fruit, we will be able to add some of these new retailers to our customer base and offer our current customers more variety, more ad volumes and more marketing programs to help them increase their apple sales. We have several marketing programs we are anxious to implement to help the retailers grow their sales."
"We are very excited to have a new partner the caliber of Larson Fruit join our team," Chuck Sinks, president of sales and marketing for Sage Fruit, said in a press release. "They have excellent quality and grow all varieties of apples. I have seen the quality of box that they deliver to the marketplace, and it will complement our current warehouses."
Larson Fruit has been growing apples for generations and has an excellent reputation in the industry. The firm previously marketed its fruit through CMI in Wenatchee, WA.
"CMI has always done a good job for us," Keith Larson, chief executive officer of Larson Fruit, said in the press release. "We had a long-lasting relationship, and they provided Larson Fruit many years of good returns. It was a pure business decision and the chance to own part of the Sage Fruit Company that lead us to this opportunity."
Mr. Larson added in the press release, "Sage Fruit Company has enjoyed a great reputation in the market place for many years. When Steve Clement, general manager, and Peter Verbrugge, chairman, of Sage Fruit first approached us with the idea, we started discussing the possibilities with our management group, and it just made sense to make this move. They have a unique business model that appeals to us as growers and packers. After weeks of discussion, it was clear that we shared the same business philosophy."
Sage Fruit Co. is owned by Valley Fruit in Wapato, WA, and Olympic Fruit in Moxee, WA. For the upcoming crop season, Sage Fruit will market approximately 6.2 million boxes of apples in addition to its manifest of pears and cherries.
"We have an excellent customer base that we currently sell, and we have other high-end retailers wanting our fruit, but have been unable to add some of these customers," said Mr. Sinks. "With the addition of Larson Fruit, we will be able to add some of these new retailers to our customer base and offer our current customers more variety, more ad volumes and more marketing programs to help them increase their apple sales. We have several marketing programs we are anxious to implement to help the retailers grow their sales."
