Sage Fruit apples featured on 'The Biggest Loser'
Sage Fruit apples featured on 'The Biggest Loser'
The Nov. 12 episode of NBC’s “The Biggest Loser” included a segment dedicated to creating nutritious family meals using fresh fruits and vegetables. Apples from Sage Fruit were among the featured items as part of The Biggest Loser’s Farm Fresh partners.
As part of the weekly challenge, contestants competed in a cook-off to see who could create the tastiest, healthy meal. Sam Kass, the executive director of First Lady Michelle Obama’s Let’s Move! initiative and senior policy advisor on nutrition, as well as season 14 child ambassadors Sunny, Lindsay and Biingo, served as guest judges. The winning team was awarded a year’s worth of free groceries sponsored by Biggest Loser fresh fruit and vegetable suppliers associated with Giraffe Interactive, including Sage Fruit.
Giraffe Interactive is a licensed partner of NBCUniversal Television Consumer Products and Shine America for fresh fruits and vegetables in the "Biggest Loser" brand. Products include apples, pears and cherries from Sage Fruit, carrots from Grimmway Farms, celery from Duda Farms and tomatoes, peppers and cucumbers from Mastronardi.
“Connecting with NBC and 'The Biggest Loser' brand is another way for us to help spread the word about healthy eating and encourage consumers to make healthy choices that include more fruits and vegetables,” Kaci Komstadius, social media director for Sage Fruit Co., said in a press release. “The on-air challenge was a perfect way to show consumers how to make healthy meals and connect the dots between our fresh foods in the store and 'The Biggest Loser' brand.”
Sage Fruit has been the supplier of “Biggest Loser” apples, pears and cherries since April 2012. Along with Biggest Loser-branded packaging, Sage Fruit offers a variety of Biggest Loser-themed secondary display bins and point-of-sale marketing materials. All packaging and materials feature Biggest Loser messaging aimed at educating consumers about the health benefits of apples, as well as how they can include more fruits and vegetable in their diets.
