River Ranch adds to 'Garden Fresh' line
River Ranch adds to 'Garden Fresh' line
River Ranch Fresh Foods LLC, a leading processor of fresh produce based in Salinas, CA, announced the addition of Romaine Garden to its line of salad blends.
Reflecting a rapidly growing demand for Romaine lettuce, the introduction of this blend will expand the appeal and reach of the "Garden Fresh" family.
With the goal of boosting the sales momentum of the Romaine Garden blend and sharpening the shelf appeal of its entire line of Garden Fresh salads, River Ranch introduced a new design for its packaging, based on the considerations of overpopulated supermarket shelves and the increasingly limited attention span of overstretched shoppers.
Using the valuable consumer input and insight gained during the redesign of its successful "Popeye Fresh" brand, River Ranch created a brighter, crisper look and feel that quickly conveys product and brand information, and opens up a considerably larger viewing area for prominent display of the package contents.
"Romaine Garden's winning blend of Romaine lettuce, shredded carrots and red cabbage has become the new staple for packaged salad consumers," Leslie Tripp, director of marketing for River Ranch, said in a press release. "It's flying off the shelves at a record rate, and our vibrant, cleaner packaging design is helping to catch shoppers' attention and showcase the freshness, color and texture of all our packaged vegetables and salads."
The new "Garden Fresh" packaging design is now consistent with the look and feel of the "Popeye Fresh" brand, helping partners deliver an integrated River Ranch brand image to its customers.
Reflecting a rapidly growing demand for Romaine lettuce, the introduction of this blend will expand the appeal and reach of the "Garden Fresh" family.
With the goal of boosting the sales momentum of the Romaine Garden blend and sharpening the shelf appeal of its entire line of Garden Fresh salads, River Ranch introduced a new design for its packaging, based on the considerations of overpopulated supermarket shelves and the increasingly limited attention span of overstretched shoppers.
Using the valuable consumer input and insight gained during the redesign of its successful "Popeye Fresh" brand, River Ranch created a brighter, crisper look and feel that quickly conveys product and brand information, and opens up a considerably larger viewing area for prominent display of the package contents.
"Romaine Garden's winning blend of Romaine lettuce, shredded carrots and red cabbage has become the new staple for packaged salad consumers," Leslie Tripp, director of marketing for River Ranch, said in a press release. "It's flying off the shelves at a record rate, and our vibrant, cleaner packaging design is helping to catch shoppers' attention and showcase the freshness, color and texture of all our packaged vegetables and salads."
The new "Garden Fresh" packaging design is now consistent with the look and feel of the "Popeye Fresh" brand, helping partners deliver an integrated River Ranch brand image to its customers.
