Ready Pac launches new ‘elevĀte’ brand
Ready Pac launches new ‘elevĀte’ brand
To meet growing consumer demand for fresh, clean and nutrient-rich meal options, Ready Pac Foods Inc. has launched a new brand — elevĀte. A first of its kind in its category, all elevĀte single-serve salads are non-GMO, organic, gluten free ready-to-eat superfood salad blends.
The elevĀte product line of superfood salads features eight superfood recipes, including Blu-Rugula, Go-Go-Gogi and Kale Caesar, as well as organic recipes like Organic Power Grains, Organic Nutty Cranberry and Organic Spinach Pow. All elevĀte superfood salads will be available for $4.99 MSRP.
“With elevĀte, our goal is to create something innovative that speaks directly to today’s health-conscious consumer at an affordable price,” Tony Sarsam, chief executive officer of Ready Pac, said in a press release.
“In addition to making non-GMO options more accessible to consumers across the country, elevĀte also delivers nutrient-dense offerings that are gluten-free, organic, feature antibiotic-free chicken and are high in Omega 3 and 6 through indulgent and exciting flavors.”
The elevĀte packaging also takes an innovative approach in the fresh foods category. Its full-sleeve packaging, a first for any Ready Pac Foods product, tells a unique story for each flavor combination — prompting and encouraging consumers to remove the sleeve to see what’s inside. The superfood salad ingredients are clearly identified on the sleeve and visible in the package.
elevĀtewill start shipping nationwide on Nov. 3 and will be available at various retailers, including Albertsons, H-E-B, Safeway, Stater Bros., Wakefern and Walmart.