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Publix and NFL's Jaguars enter five-year partnership

Publix Super Markets and the National Football League’s Jacksonville Jaguars announced a five-year partnership in which Publix becomes the “Official Supermarket of the Jaguars.”

To kick off the partnership, Jaguars and Publix executives made a joint announcement at EverBank Field prior to the team’s second day of training camp. Following the team’s practice, the first 750 fans in attendance received an invitation for a complimentary tailgate party hosted by Publix.

The centerpiece of the partnership will be a tailgating platform in which Jaguars fans will have the opportunity to participate in tailgating experiences at Jaguars games and in-store promotions at Publix.

The partnership includes presenting sponsorship of the Jaguars pregame radio show, weekly tailgating recipes on Jaguars.com, signage inside and outside of EverBank Field, and player and cheerleader appearances during the season at various Publix locations. Additionally, the Jaguars, Publix and other key partners will team up to tackle hunger during the holiday season.

“We are thrilled to have Publix join the Jaguars family,” Scott Massey, Jaguars senior vice president of corporate partnerships, said in a press release. “Publix is a great brand and a highly respected part of our community. Jaguars fans will feel like they’re ‘home’ when shopping at Publix during the season, as Publix is known for its terrific in-store activation.

“Tailgating is synonymous with football and we look forward to working with Publix to provide fun and memorable experiences to Jaguars fans each year,” he said.

“We are equally excited about this new partnership and venture,” Scott Brubaker, Publix Super Markets Jacksonville division vice president, said in the release. “The Jacksonville Jaguars are iconic, have a great reputation and a loyal fan base in the wonderful Jacksonville community and across the nation. We are eager to forge a meaningful and beneficial working relationship with the Jaguars organization and partner in worthwhile community efforts.”

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By
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