The Little Potato Co. is putting a little spring in families’ meals and pantries with The Little Springtime Campaign and Sweepstakes. The online and in-store sweepstakes will offer numerous chances to win and runs through May 15.

“This is our first ever in-store and online spring campaign and promotion,” said Heather Jeffares, vice president of marketing, “We’re supporting the campaign with eye-catching, in-store POS and displayers to grab the attention of the consumer and encourage purchase and entry into our sweepstakes.”

Wonderful Pistachios partnered with three French athletes as part of a new campaign "And you, how do you crack?" This initiative aims to inspire French consumers to make healthy food choices as part of regular physical activity. It will be promoted by fencer Sara Balzer, basketball player Evan Fournier and boxing champion Estelle Mossely.

Mastronardi Produce is launching a special WOW MOM Strawberry pack for Mother’s Day. The limited-edition offering will be packed with the WOW brand’s famous Dreamberry strawberries, a ruby red variety described as the best classic strawberry flavor. The Mother’s Day pack takes the well-known “WOW” wordmark and flips it upside down to read “MOM” with the call-out “You’re the sweetest.”

Fresh Express added an Asian Apple Salad Kit and a Twisted Caesar Creamy Truffle Caesar Chopped Salad Kit to its lineup. The new products support the brand’s ongoing quest to bring new, restaurant-inspired, unique salad flavors and ingredients to the category.

Inspired by flavors from around the world, the new Fresh Express products join the brand’s more than 100 varieties of fresh and healthy salad kits and blends, and enable consumers to take their taste buds on a global adventure from the comfort of their home.

As local Little League programs around the world are gearing up and celebrating their opening days, NatureSweet is teaming up with Little League for an exciting season as “The Official Snacking Vegetable of Little League Baseball and Softball.”

Dole Fresh Vegetables is adding three new on-trend flavor varieties to its popular Dole chopped salad kit product line: Dole Chopped Italian Sub Salad Kit, Dole Chopped Creamy Greek Salad Kit and Dole Chopped Sweet Corn Salad Kit.

“Healthy ingredients and inspiring flavors deliver Dole’s craveable, cultural and familiar-with-a-twist salad experience in every bite,” said David Austin, Dole Fresh Vegetables vice president of product innovation.