Want some excellent high-volume sales in the produce department? Then jump on the California navel orange wagon right now. Advertise them and move plenty of volume.

HLB Specialties, a leader in the tropical fruit industry and an importer of produce from Mexico, is advising customers of potential transportation delays due to ongoing unrest in the country.

Nickey Gregory Co. is gearing up for a strong presence at the upcoming Southeast Produce Council’s Southern Exposure, with a diverse, cross-departmental team attending and a clear focus on relationship-building, fresh-cut growth and regional supply conversations.

Officials at Vick Family Farms are always eager to get to the Southeast Produce Council’s Southern Exposure show — as much as to re-engage with existing customers as to meet potential new clients at the event.  

Following the 2026 Valentine’s Day season, early reports across the floral industry indicate a robust performance, with many retailers and stakeholders seeing increased sales revenue over previous years. This surge in holiday success comes as the national "Just Add Flowers" campaign continues to saturate the market, suggesting consistent, year-round advertising is successfully influencing consumer behavior.

Under a “Dress to Impress” theme and overlooking Newport Harbor, the Fresh Produce & Floral Council’s 2026 Dinner Dance brought the West Coast produce and floral community together on Feb. 21 at the Balboa Bay Resort in Newport Beach, CA. A signature FPFC tradition, the annual evening blended elegance, camaraderie and industry pride, as leaders, colleagues and friends gathered to celebrate another year of connection and shared purpose across the supply chain.