I recently had a conversation with someone who did not understand why a brand would allocate funds to a YouTuber using their product. “Shoppers are not going to be influenced by someone on YouTube they’ve never heard of.” Fast forward to a conversation with my dad who was lamenting about this season’s cast of Dancing with the Stars featuring a few social influencers he had no idea who they were. “They aren’t stars.”

Well, maybe not to you.

The Southeast Produce Council announced the successful completion of its inaugural Next Generation Leadership Academy's immersive trip to the Research Triangle region in North Carolina.

Chile plays a pivotal role in the dynamic landscape of the global blueberry industry. Founded by Chilean blueberry growers, Agroberries, Berry Fresh’s parent company, sees the value that Chilean blueberries bring to the industry by filling a key supply window.

Keeping everyone in the loop, from apple growers to retailers and even consumers, has become the focus for officials at D’Arrigo, the New York-based wholesaler that is one of the northeast’s largest movers of apples throughout the year.

As we enter 2024, there are countless trend reports and forecasting being done to help businesses shape their plans for the year ahead. At first glance, it may seem like chasing trends and attempting to predict what consumers will be looking for is a never-ending battle, but I encourage you to view this as an opportunity for how to approach marketing going forward.

With roots in the apple business since 1919, Yes! Apples is a network of more than 50 New York-based family farms that grow and sell 20-plus high-quality apple varieties. Since 1997, Yes! Apples has been led by Kaari Stannard, the only female to own and operate an apple organization in the industry.