As the spring season gains momentum in California’s Central Valley, Bee Sweet Citrus is highlighting Star Ruby grapefruit as a key variety in the company’s seasonal citrus lineup.

American Floral Endowment welcomed Michelle Van Norden to the AFE staff as the new manager of development and donor engagement.

The Canadian Produce Marketing Association Convention & Trade Show will be in Vancouver this year on April 23-25 at the beautiful Vancouver Convention Center and Village Farms Fresh has much to celebrate. This time frame happens to coincide with the initial harvesting of Village Farms’ new local British Columbia-grown crop.

HilverdaFlorist looks back on a successful and thriving week at the California Spring Trials 2024. During the week, the latest genetics for the North American market were presented. Also, a selection of new branding concepts were shown to the market.

Sometimes the process of moving from one farming location to another can be overwhelming, especially during the crop transitioning period. The weather plays an important role during the procedure. Although this move from one spot to another may sound simple, it is never just a stress-free routine. If a seasonal crop ends in one area and a new crop is supposed to pick up in another area, weather can step in and place a hold on the growth.

More than 2,700 attendees took part in this year's Viva Fresh Expo in Houston, which was held April 11-13. The large number of people in attendance was a record for the Texas International Produce Association's ninth annual event. With roughly 200 exhibiting companies on the trade show floor, the 425 retail and foodservice buyers present had plenty to keep them busy.