Agrifruit LLC and affiliated companies — Bobalu Berries, Agrifrost Processing and West Coast Berry Farms — announced a new strategic alignment with Freska Produce International. This alignment was formed to enhance company growth and build on the strengths developed over the past several years.

The National Mascot Hall of Fame has unveiled a special display featuring Bobby Banana, the celebrated seven-foot ambassador of Dole Food Co. created in 1992 to promote healthy living around the world.

Now through Sept. 30, Bobby Banana: Dole’s Healthy-Living Icon for a Hungry World chronicles the inception and growth of the exuberant, sneakers-wearing Cavendish banana responsible for inspiring generations of kids and families toward nutritious food choices and active lifestyles.

UFA Co-operative Ltd. and MyLand, a pioneering soil health company based in Phoenix, AZ, announced a three-year collaboration on a commercial pilot with various growers in Alberta. This initiative is set to transform responsible farming practices and soil health management, leveraging advanced microbial technologies to benefit farmers and the environment.

MONTEREY, CA — The IFPA Foodservice Conference kicked into high gear on Day 2, which featured impactful speakers in the morning followed by the opening of the trade show. The aisles were jammed with attendees who visited with the nearly 200 exhibitors — including 18 first-time exhibitors — and traffic remained high throughout the afternoon before the close of another successful event in this popular locale.

Social media is vital for your marketing! It helps you reach new customers, show off your beautiful flowers, and keep your current customers happy. But social media trends change fast, so staying updated is essential. Rio Roses has the top social media trends and how to use them to grow your business.

L. G. Herndon Jr. Farms has named Madison Herndon as its new sales manager. Madison, who grew up on the family farm, has a passion to grow and become versed in the complexities of the family business. She majored in business and advertising at the University of Georgia and gained valuable business insights during her tenure in the healthcare sector.