Organic Connection: Organic and local produce can often be confusing
By
Ron Pelger
Organic Connection: Organic and local produce can often be confusing
By
Ron Pelger
Are shoppers confused about organically grown and locally grown produce?
Research suggests that as many as 25 percent of shoppers think that all locally grown produce is associated with organic. As many as 17 percent of consumers assert that produce labeled organic was grown locally. This is an indication that we need to really educate shoppers in ads, signage and in-store communication.