With the holiday’s right around the corner, here is an update of some of the more popular items in the produce aisle. 

Dümmen Orange participated in numerous industry poinsettia trials in North America over the past few weeks. Trial locations included Sawaya Gardens, N.G. Heimos Greenhouses and Millstadt Young Plants, Vaandrager Nurseries, Lucas Greenhouses and Plantpeddler.

Fresh Express will launch its 2025 wellness initiative: the #FreshStartChallenge. The campaign aims to empower consumers to embrace the new year with intention and energy. The 2025 #FreshStartChallenge will inspire participants to focus on holistic well-being through a series of themed weekly challenges designed to help them prioritize their health and lifestyle goals, including Nutrition Boost, Fitness Focus, Mindful Moments and Connection and Self-Care.

D'Arrigo New York hosted its annual holiday party following the New York Produce Show on Dec. 11. Each year the company host its employees, customers and suppliers at an iconic New York City location. The reception captures the holiday spirit of the city—with views of the Rockefeller Center tree and Saint Patrick's Cathedral.

IPR Fresh recently completed an expansion at its facility in Nogales, AZ that will enable it to more comfortably operate during the upcoming winter vegetable season – and beyond.

Now is the time to not only get Pink Lady going at retail, but to start lining up promotions for the historical February promotional window.