Medjool date shipper, Bard Valley Natural Delights is preparing to support the increased demand for dates during Ramadan. As a staple in the diets of those observing the holy month, dates are traditionally consumed at both Suhoor (pre-dawn meal) and Iftar (evening meal). To accommodate this seasonal spike in demand, the company collaborates with retailers and engages consumers through targeted marketing campaigns and culturally relevant promotions.

U.S. Customs and Border Protection officers at the Pharr International Bridge cargo facility intercepted $19.8 million in methamphetamine and $144,500 in heroin concealed within a shipment manifested as cucumber and jalapeño.  

“Our CBP officers don’t skip a beat when it comes to securing our border. This interception illustrates the important work CBP does to secure our border from harmful narcotics,” said Port Director Carlos Rodriguez, Hidalgo/Pharr/Anzalduas Port of Entry.

As Ramadan approaches, SunDate is preparing to meet the seasonal increase in demand for Medjool dates. The holiday, during which dates play a significant role in fasting traditions, marks a key period for the company’s business both domestically and internationally. With this year’s date crop significantly stronger than the past few seasons, SunDate is optimistic about its ability to supply high-quality fruit throughout the holiday and beyond.

More than 3 million trays of Zespri RubyRed kiwifruit will be available this season, with its berry-like taste available for the first time in a number of exciting new markets. The RubyRed harvest will get under way in New Zealand in the coming weeks.

CEO Jason Te Brake said it’s an exciting time for Zespri RubyRed kiwifruit with volume doubling compared with last season which is great news for consumers who love its sweet berry taste, vibrant red flesh color and the health benefits delivered by its high content of antioxidants.

Wonderful Seedless Lemons has launched its first-ever national, multi-million-dollar marketing campaign, Lemons With Seeds Are Annoying, highlighting the small but relentless frustrations of life with lemon seeds — whether it’s fishing them out of drinks, picking them out of dishes or making every squeeze a hassle. 

CalFlowers announced that Lane DeVries has been appointed as executive director of CalFlowers, bringing his unparalleled industry expertise, vision and passion to the helm of the organization. In addition to leading CalFlowers’ operations, DeVries will take charge of the groundbreaking consumer marketing initiative, “That Flower Feeling,” with the mission to make fresh flowers a daily part of American life.