Date sales expected to surge in coming weeks
Date sales expected to surge in coming weeks
Natural Delights is gearing up for Ramadan next month by offering its two- and five-pound window boxes to meet the need during the brand’s highest sales period of the year. This year’s holy celebration starts on March 10, but Muslim shoppers will be searching for Natural Delights products in late-February to prepare for the holiday.
Last Ramadan, average weekly Medjool date sales increased by 37 percent for the category, while Natural Delights average weekly sales increased by 47 percent, according to Circana data.