D’Arrigo California named Henry Dill as its new director of sales. With 18 years of experience in the fresh produce industry, Dill brings a wealth of expertise and enthusiasm to his new role.

Associated Wholesale Grocers Inc. announced the appointment of Chris Coborn to the company’s board of directors. Coborn replaced Jeff Reasor, who recently resigned from his position on the board. Reasor was president of Reasor’s, a division of Brookshire Grocery Co..

The Mushroom Council will target its most loyal shoppers in an all-new multimedia advertising campaign aimed at encouraging those who already love mushrooms to purchase even more.

Bay Baby Produce will be showcasing at the Southeast Produce Council’s Southern Exposure in booth No. 909.

“We are focusing on our 25th year anniversary of the Original Pumpkin Patch Pals,” said Lindsey Lance, director of marketing and sales for the Mount Vernon, WA-based company. “We are looking forward to the educational sessions, as well as the Southern Roots Luncheon.”

At the booth, the company will have branded apples, its famous painted pumpkins and some sweet treats to celebrate the silver anniversary.

As the calendar flips to March, St. Patrick’s Day brings a lot of green, and not just in decorations and parades! Rio Roses provided some tips to prepare for that pot of gold at the end of your St. Patrick’s Day rainbow.

I consider myself the perfect produce department shopper. The produce manager should roll out the red carpet when he or she sees me approach with my reusable shopping bags in hand.

I buy a lot of produce, and I go shopping at least three days a week, which is a function of working from home for the past 25 years. Grocery shopping is a nice break. Fresh produce is typically about 50 percent of my food buy for what is now a family of three.