Nathan Wise has joined Sev-Rend as its director of sales for Texas and the Southeastern U.S.

Wise's appointment at Sev-Rend marks an exciting new chapter for the company. With two decades of experience under his belt, Wise brings a fresh perspective and innovative strategies to the team.

Getting it right is a year-round job. It’s not luck, it’s generations of experience in decision making and cultivation. G&R will tell you being a farmer is more than just knowing the right variety and season to plant. It’s a plan that has the right onion, for the right time, for the right field, for all the right reasons.

High-calorie meals like mac ‘n cheese, a burger with fries, pizza and fried chicken may feel comforting at first, but the feeling never lasts long. True comfort food mixes those classic, savory flavors with fresh, nutrient-rich produce that help our bodies feel good. A fresh take on comfort food is the perfect mix of nostalgia and nutrition!

The majority of Prima Wawona's land has been sold, and as suggested by a San Joaquin Valley grower in an October article on The Produce News, the sale was at a highly discounted price.

One Floral Group's highly regarded greenhouse propagation team will be conducting their first trial with LED grow lights using Sollum Technologies’ smart, fully dynamic LED solution. 

In total, the 2024 California avocado crop has been estimated to be down about 12 percent from last season, but McDaniel Fruit Co., headquartered in Fallbrook, CA, does not expect to see a decline in its production.

“In conjunction with our growing partners, we do plant thousands of new trees every year in California,” said Carson McDaniel, a vice president for the longtime grower-shipper-packer. “So, while the industry is expected to be down, we expect to have the same volume of fruit as last year if not more.”